B2B sales teams of any size, from founder-led teams of three reps up to enterprise orgs past 200 reps. Sales managers, RevOps, and frontline reps each get a surface tuned to their work.

Do I have to change my methodology?

No. You bring your stages, your criteria, and your scorecard. Asendr scores practice and real calls against your rubric. MEDDIC extraction is built in for the Deal Intelligence surface, but the practice scorecard is fully yours.

How does rollout work?

Set up your workspace in 9 minutes. Pilot one team for 14 days. Roll out the rest when the numbers earn it. Calendar integrations (Google or Microsoft) unlock real-call capture. Salesforce or HubSpot unlock Deal Intelligence and Zero Entry.

What about data security and compliance?

Multi-tenant isolation per workspace, SCIM 2.0 for identity provisioning, SAML SSO, full audit log, break-glass access flow, and GDPR delete and export endpoints. EU data residency for product analytics. The compliance packet is in the product.

How do we know it moves the number?

Every practice session and every real call carries a score against your rubric. Deal Intelligence shows MEDDIC completeness per deal with verbatim quotes from the calls. Forecast tracks rep commit against an AI baseline and snapshots accuracy over time. The numbers live inside the product.

Asendr is the AI sales operating system for B2B teams. It captures every call your team runs, scores it against your own rubric, fills the CRM automatically, runs the forecast, and tells managers which rep to coach next.

B2B sales teams of any size, from founder-led teams of three reps up to enterprise orgs past 200 reps. Sales managers, RevOps, and frontline reps each get a surface tuned to their work.

How does Asendr fit with my CRM?

Salesforce and HubSpot are first-class. Zero Entry drafts every field, stage, next step, and contact update from the call transcript and pushes it on accept. Deal Intelligence reads the deal record and rolls up MEDDIC with verbatim quotes from the calls.

Close more deals with Asendr.

The AI sales operating system for B2B sales teams.

Learn more

app.asendr.io / coaching

This week

Built by sellers from

The platform

One system to run
your entire revenue motion.

Asendr connects research, practice, real calls, and coaching into a single loop. No more switching between six tabs to do one rep's job.

A live workspace for every seller.

Pre-call brief, in-call coaching, post-call review, and the next assigned practice. All without leaving Asendr.

Workspacev4.2

Welcome back, Luis.

Score

Streak

14 days

Wins (Q)

Acme Logistics

Pre-call brief · 14s

Live coach

"Slow down. Ask what 'fast enough' means before quoting price."

Practice on AI, not prospects.

Hundreds of role-specific scenarios from cold outbound to renewal saves.

Coaching that lands the same day.

Every call scored, every gap flagged. Managers spend the hour where it matters.

Built for outcomes.

We don't ship dashboards for the sake of dashboards. Every surface points at one thing. More closed deals.

Sales Data Platform

Every signal becomes the next play.

Asendr captures what happens, remembers it, decides what to do, and runs the play. All without anyone touching a spreadsheet.

Signal

Calls, CRM updates, funding news, exec moves.

Acme raised $120M2m

Jess Rivers · VP role14m

Renewal at risk · Helix28m

3 new champions detected41m

Memory

Context attached to every account and rep.

CallsCRMNotesEmail

Decision

Next best play, ranked by impact and ease.

Book exec sync0.92

Send pricing follow-up0.71

Multi-thread to CFO0.58

Re-run discovery0.34

Action

Drafted, scheduled, and tracked across channels.

✓

Draft email to S. Patel · sent for review.

✓

Calendar invite · Thu 2pm CT.

✓

Slack ping to deal AE with context.

›

Pending: CRM stage update.

Forecast, close, and auto-log every deal.

Deal Intelligence, Forecast, and Zero Entry run on the same signal layer as research, practice, and coaching. One workflow, no extra tools.

Deal Intelligence.

Every deal scored on momentum, multi-threading, and risk. Surfaces what to push and what to triage.

Deal

ACV

Risk

Acme Logistics

$420k

LOW

Northwind

$180k

MED

Helix Labs

$96k

HIGH

Quoria

$240k

LOW

Vertical AI

$310k

MED

Forecast.

A weekly call-rolled forecast with confidence band. Calibrated against your actual close history.

Q3 commit

$2.84M

▲ 9% wow

Zero Entry.

Asendr drafts every CRM update. fields, stages, next steps, contacts. and pushes it with one click.

Stage moved to NegotiationAcme Logistics · auto-logged after call

New contact added · S. Patel (CFO)Pulled from call transcript

Next step scheduled · Thu 2pmMutual action plan attached

14m

Field updated: Champion = Patel3 fields synced to Salesforce

28m

Coaching loop

The team gets better every single day.

Asendr learns from every win and every miss, then routes that knowledge back into practice and live calls.

Insights

Every conversation is a data point. Every rep is a model.

Track call quality across the team, run experiments on openers and objection handles, and trace why every rep decision happened.

Ask.Ask "why did we lose Q1 enterprise" in plain English.
Watch.Auto-flag deals slipping off the playbook before close.
Test.A/B test openers, objection handles, and discovery questions.
Trace.Trace every rep decision, what was said and why.

W1W2W3W4W5W6W7

Avg call score

▲ 14 vs 6 weeks ago

Pattern detected

Reps who completed the pricing objection drill last week scored +22 on the same theme this week.

Industries

Whatever your industry, team size, or stage of growth.

Ramp reps in weeks. Forecast like a CFO.

SaaS sales lives on multi-call deals with technical buyers. Reps rehearse the objections with AI, the bot scores the real calls, Deal Intelligence rolls up every account, and Zero Entry keeps Salesforce honest.

AI roleplay

Technical objections

Multi-call MEDDIC

Forecast with confidence

Zero CRM entry

Book a demo →

Integrations

Plugs into the stack reps already live in.

Connect your CRM, meeting tools, and engagement platforms in minutes.

FAQ

Questions before you book.

Revenue leader reviewing Asendr questions and rollout decisions

Asendr is the AI sales operating system for B2B teams. It covers AI voice practice for reps, a bot that joins every real call and scores it, Deal Intelligence with MEDDIC and risk per deal, Forecast with rep commit plus an AI baseline, Zero Entry that drafts every CRM update, and Farsight pre-call research.

Get started

Close more deals
from every call your team runs.

Set up in 9 minutes. Pilot one team in 14 days. Roll out when the numbers prove it.